Video Tips & Tricks

For lots of great tips on Video Marketing Online, check out the WEBINAR.

Camera Tips - from the professionals


1. Who is your audience? What do they want to see/hear? Shoot that.

2. Composition

a. Shoot LANDSCAPE, not portrait.  Portrait is for selfies!
b. Keep the subject's eyes at two-thirds of the way up the frame. Closer is better.
c. If what you see in the viewfinder looks like what you see on TELEVISION, then it's good.
d. Zoom in. Focus. Then zoom out to the framing you want.

3. Lighting

a. Try to keep the light behind you and on your subject. If you can arrange for a
small backlight on the subject (e.g.highlights the hair) it will add glamor.
b. If the light must be behind the subject, open the iris one click or a half stop.
c. Conversely, if the subject is very brightly lit, close the iris a half stop.

4. Start rolling BEFORE the shot you want and stay on it for at least a count of 10 after it's finished.

5. If someone gets in your way, MOVE

6. Trust your instincts. If it doesn’t look right, it isn’t.

 

General Housekeeping notes for shooters:


1. NEVER NEVER NEVER LEAVE CAMERA UNATTENDED.
2. LABEL ALL TAPES/CHIPS WITH Event Time, Place, Day YOUR NAME.
3. DO NOT DELETE. Use the 'go' light/counter to determine if you are rolling.
4. CHECK YOUR BATTERIES THE DAY BEFORE THE SHOOT.
5. Get signed or on-video releases from all subjects.
6. SHOOT THE ACTION. Stay on wide shot unless you are SURE only one person is
talking for a while.
7. Shoot IDENTIFIERS: signs in front of people, etc. and try to either say names into
the camera mike yourself, or get people to say, "my name is..." and get the correct
spelling if possible.
8. If someone TELLS about it, you have to SHOW it.
9. IF YOU DON'T SHOOT IT, YOU WON'T HAVE IT TO LEAVE ON THE CUTTING
ROOM FLOOR.
10. WHEN A TAPE/CHIP IS FULL, POP THE TAB. AND BE SURE IT IS LABELED.
11. "IF YOUR PICTURES AREN'T GOOD ENOUGH, YOU ARE NOT CLOSE ENOUGH."